Cruise Boards Deck Graphic

Cruise Board's skateboard graphic on a worn skateboard held by a skateboarder on stairs, the graphic having "cruise" in pink lettering over a blue background.

Cruise Boards is a skateboard company based in San Francisco, California. To celebrate their tenth anniversary, they wanted a new skateboard design with inspiration taken from the west coast to reference their roots.

I wanted to take a more minimal approach to the deck with a heavy focus on hand-lettered typography & logo design. The colour palette was inspired by vintage ice cream shops on the west coast, the west coast skyline, and the golden gates bridge.

This project was created from a practice brief provided by Briefbox.

Slideshow showing the process to create the lettering from start to finish.Cruise Board's deck graphic, showing modern script lettering with flourishes and a long shadow on a blue background with pink stripes on the top & bottom.Cuise Boards' skateboard viewed at an angle.Cruise Boards' skateboard front & back graphics, with the front being a white logo painted on the natural wood.Cruise Boards' skateboard graphic viewed from overhead.

Want to work together?

If you like what you see and want to work together, get in touch!