Peep Branding

Box packaging for Peep on a table with a maroon background shot at a front view.

Peep is a sunglasses design & retail company located in Brighton, UK who prides themselves in promoting diversity & uniqueness through a wide range of frames to suit anyone. They were looking for an identity system containing stationery, logos, and elements to be used in a pattern that all reflect summer vibes, positivity, and self-love.

In order to push the idea of diversity & uniqueness, I created a pattern from different lens shapes while matching it with simple, fashion-focused typography to let both shine. The colour palette chosen is reminiscent of natural summer colours with approachability and refinement in mind.

This project was created from a practice brief provided by Briefbox.

Peep's logo on light background with their brand pattern of lens shapes surrounding it.Peep's logo on dark background with their brand pattern of lens shapes surrounding it.A hand holding an iPhone on Instagram viewing one of Peep's posts with the graphic reading "sunglasses your way."Business cards for Mira Beaumont, marketing director for Peep.Peep's letterhead sitting on a red background.

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