Peep is a sunglasses design & retail company located in Brighton, UK who prides themselves in promoting diversity & uniqueness through a wide range of frames to suit anyone. They were looking for an identity system containing stationery, logos, and elements to be used in a pattern that all reflect summer vibes, positivity, and self-love.
In order to push the idea of diversity & uniqueness, I created a pattern from different lens shapes while matching it with simple, fashion-focused typography to let both shine. The colour palette chosen is reminiscent of natural summer colours with approachability and refinement in mind.
This project was created from a practice brief provided by Briefbox.
If you like what you see and want to work together, get in touch!
hello@valeriegiffin.design