The Almond Branding

Featured On:

Design Rush: Best Packaging Designs of 2023

The Almond pint packaging arranged in a grid on a skyblue background shot at an off-angle overhead view.

The Almond is a vegan creamery whose goal is to provide healthier dessert options for vegans and non-vegans alike, such as dairy-free frozen yogurt made with almond milk. They needed an identity system and home page that showcased their playful, casual nature to young adults who want to take care of themselves but also want to treat themselves every once in a while.

To best showcase the brand to their target audience, I created a hand lettered monoline logotype paired with a playful, inclusive, casual colour palette and almond shapes placed in a care-free manner, as if being tossed on a surface. The home page showcases a large photo of their main product and the almond shapes scattered from it.

The pattern created from the scattered almond shapes has been used as an asset for all other brand collateral, including stationery and pint packaging.

This project was created from a practice brief provided by Briefbox.

A slideshow showing The Almond's logotype process, from sketch to final vector.The Almond's splash page shown on desktop with a cone of frozen yogurt in the centre of the screen.The Almond's splash page shown on mobile with a cone of frozen yogurt in the centre of the screen.The Almond's logotype on a dark background with an almond pattern surrounding it.The Almond's badge logo on a yellow background.The Almond's stationery, consisting of a letterhead, postcard, envelope, and business cards, placed in a corner and sitting on a tabletop.The Almond's letterhead sitting on a red background.Two pints of The Almond's frozen yogurt floating in front of a pale orange background.

Want to work together?

If you like what you see and want to work together, get in touch!