Cruise Boards
Skateboard Graphic

Hand Lettering
Project Overview
Cruise Boards is a skateboard company based in San Francisco, California. To celebrate their tenth anniversary, they wanted a new skateboard design with inspiration taken from the west coast to reference their roots.
My Contributions
Hand lettered logotype, skateboard graphic
Cruise Boards graphic on roughed-up skateboardCruise Boards graphic on roughed-up skateboard
I wanted to take a more minimal approach to the deck with a heavy focus on hand-lettered typography & logo design. The colour palette was inspired by vintage ice cream shops on the west coast, the west coast skyline, and the golden gates bridge.
freelance
Graphic Designer, Business Consultant
Mar 2010 - Present
Cruise Boards logo processCruise Boards letteringCuise Boards skateboard viewed at an angleCruise Boards logo processCruise Boards letteringCuise Boards skateboard viewed at an angleCruise Boards skateboard front & backCruise Boards skateboard front & backCruise Boards skateboard graphic viewed from top downCruise Boards skateboard graphic viewed from top down