Mr. Biffer Identity System

Brand Identity, Social Media
Project Overview
Mr. Biffer is a streamer on Twitch.tv with, at the time of the initial client meeting, roughly 60 followers and 15 subscribers. His growth, revenue, and reach were lacking and not meeting hopes & expectations. His content is focused on music & gaming with a lot of focus on community and stream interactivity while creating a fun, comforting environment for his audience and a “big brother” atmosphere.
My Contributions
Logo design, brand identity guidelines, social media identity, Twitch panels, badges, and emotes
Mr. Biffer merchandiseMr. Biffer merchandise
During the initial meeting, the core problem was established, being a lack of growth & revenue. There needed to be a sense of professionalism in the brand presentation while keeping things casual & approachable for the target market.

I put together a marketing persona and a moodboard to establish the direction for the identity system and went to work sketching ideas. The lore behind Mr. Biffer made the direction clear by establishing Mr. Biffer as a worker for a meat company in a post-apocalyptic future. I took that idea and focused on creating a mark that represented that in a fun, carefree way.
freelance
Graphic Designer, Business Consultant
Mar 2010 - Present
Mr. Biffer logo processMr. Biffer market research document showing a marketing personaMr. Biffer logoMr. Biffer iconMr. Biffer brand identity manual coverMr. Biffer brand identity manual showing logo variantsMr. Biffer social identity on mobileMr. Biffer social identity on desktopMr. Biffer logo processMr. Biffer market research document showing a marketing personaMr. Biffer logoMr. Biffer iconMr. Biffer brand identity manual coverMr. Biffer brand identity manual showing logo variantsMr. Biffer social identity on mobileMr. Biffer social identity on desktopMr. Biffer T-shirtMr. Biffer T-shirt