Peep Identity System

Brand Identity, Packaging Design, Social Media
Project Overview
Peep is a sunglasses design & retail company located in Brighton, UK who prides themselves in promoting diversity & uniqueness through a wide range of frames to suit anyone. They were looking for an identity system containing stationery, logos, and elements to be used in a pattern that all reflect summer vibes, positity, and self love.
My Contributions
Logo, stationery, packaging, social media graphic, pattern elements
Peep packaging open & closedPeep packaging open & closed
In order to push the idea of diversity & uniqueness, I created a pattern from different lens shapes while matching it with simple, fashion-focused typography to let both shine. The colour palette chosen is reminiscent of natural summer colours with approachability and refinement in mind.
Graphic Designer, Business Consultant
Mar 2010 - Present
Peep logo on light backgroundPeep logo on light backgroundPeep logo on dark backgroundPeep logo on dark backgroundPeep Instagram postPeep Instagram postPeep business cardsPeep business cardsPeep letterheadPeep letterhead