The Almond Identity System

Brand Identity, Hand Lettering, Web Design, Packaging Design
Project Overview
The Almond is a vegan creamery whose goal is to provide healthier dessert options for vegans and non-vegans alike, such as dairy-free frozen yogurt made with almond milk. They needed an identity system and home page that showcased their playful, casual nature to young adults who want to take care of themselves but also want to treat themselves every once in a while.
My Contributions
Hand lettered logotype, icon, badge logo, colour palette, landing page design, business cards, envelopes, letterhead, pint packaging
The Almond pints on a tableThe Almond pints on a table
freelance
Graphic Designer, Business Consultant
Mar 2010 - Present
To best showcase the brand to their target audience, I created a hand lettered monoline logotype paired with a playful, inclusive, casual colour palette and almond shapes placed in a care-free manner, as if being tossed on a surface. The home page showcases a large photo of their main product and the almond shapes scattered from it.

The pattern created from the scattered almond shapes has been used as an asset for all other brand collateral, including stationery and pint packaging.
The Almond's landing page on desktopThe Almond's landing page on mobileThe Almond's landing page on desktopThe Almond's landing page on mobileThe Almond logo processThe Almond logotypeThe Almond logo processThe Almond logotypeThe Almond badge logoThe Almond badge logoThe Almond stationeryThe Almond stationeryThe Almond letterheadThe Almond letterheadThe Almond pints floatingThe Almond pints floating